Role of women in prospecting

This article was published in the December 2010 issue of The Lamplighter

The secret of a huge business is to stay in the creative zone all the time. I consider myself as the Vice President of my business and am constantly thinking about what I can do today to take my business forward.

One of the decisions I made long back was to purposely step out of the house every day to meet 3-5 new ladies. Sometimes it happens in my everyday routine of grocery shopping, dropping and picking up Adi from school or finishing work at the bank. And at other times, I create opportunities to meet them during a walk, at the doctors’ clinic, in a park and so on. The key is to speak to somebody every day who I’ve never met before. 

We ladies have been blessed with some unique gifts. We have a great observation, we can open up very quickly and have a heart to heart conversation with another lady, we are vocal about our wants and don’t wants and we are good at connecting with people and building relationships. We can very well use these strengths to grow our businesses. 

When I meet ladies, my goal is to first identify whether she can be a client or a business partner. If I feel that she can use something in skincare/health/home I would introduce myself as a beauty or health and wellness advisor and make her a client. Else, if she is somebody who is independent, ambitious and looking to do something from home, I would propose the business directly to her. 

If I want to attract quality people in my business or make high PV customers, I need to look like somebody they would love to meet. I make an extra effort to look very presentable during prospecting because we get only a few seconds to project the image of a successful businesswoman. I make sure I am well dressed and am wearing my own Artistry and Attitude makeup and colors, my own deo or perfume and surely an attractive smile. I like to keep my own business cards and give them away during prospecting. 

Remember, it’s not just about what you do but also about what you want duplicated in your organization long term as well. So, have fun prospecting!!!

Taru..