Me too...
Some time back we were in Indore visiting parents. The first thing that the kids do with grandparents is take them to a toy shop and buy a gift. Avani this time chose a Dora mug and bought it. Taru thought she chose it because she likes Dora as a character. The moment she reached home she started justifying it - see Mama, the reason I bought this mug is not because her friend has it, but because she really liked it. She felt that the explanation was needed because in her heart she knew that the reason she bought it is because her friend has it too.
One of the things our parents taught us when we were young was that the worst reason to do/buy something is because somebody else is doing/owning it. Because there is no end to what you want or where you will end up. The teaching helped us reach here for sure.